n 1998, Altoids won the prestigious Kelly award for best print campaign in North America. The campaign has since won numerous prizes and all of them, save last year's Gold at Cannes, have come from print or outdoor executions.

When considering a slogan or a tagline, keep in mind your objectives. What image do you wish to portray?

A new media vehicle for brand marketing is through the use of advergames. Advergames are custom-developed online video games created specifically for a brand, where the plot and game-play revolve around a featured product or offering, and are creating a sensation in the advertising world.

Marketers take note. Print is dead or dying. There are too many alternatives that are cheaper, more effective and easy to track. The internet is changing the future of advertising and here's how.

Buzz marketing worked for Red Bull.

Recently, Experience blogger Rob Frappier was lucky enough to interview Anastasia Goodstein, editor of Ypulse.com and author of the book "Totally Wired: What Teens and Tweens Are Really Doing Online". Goodstein is an expert on youth culture, trends, and media and is considered an invaluable resource to youth marketers. Check out some of her insights about Gen Y marketing here.

The billboards at your local stadium, the corporate-sponsored tournament you watch on TV, and the commercials with athletes promoting your favorite fast-food chain are all products of the innovative thinking and hard work of sports marketing professionals.

Maggie knows how to find what she wants. She lets her fingers do the walking - not in the Yellow Pages, but at Google.com. The good news is the Google and other search engines exist for one simple reason: to help Maggie find your website.

Here's what you should be thinking about when putting together an advertising campaign.

Here's a list of universal terms every aspiring marketer should know.

We examine and listen to 4 successful jingle campaigns in search of the key ingredients to their success.

In the interests of making you an informed career consumer, here are some tips that will help you avoid common false conceptions about getting the job and being on it.

After working for some years with non-profits, both professionally and as a volunteer, I've learned that there are many in leadership positions who still consider "marketing" a bad word.

Everyone knows that the Internet age has changed the way we all experience, store, and share information. For marketing professionals, this opens up many new options for putting together communications strategies. It also means that keeping a constant ear to both domestic and global change can only be good for business.

Marketing isn't what you think it is. It's no longer company-directed ads, billboards and brochures. Instead, it's about the customer experience, authentic, compelling connections between a brand and the consumer. Experiences that engage, intrigue and satisfy.

In this day and age, everyone can benefit from a media boot camp that provides useful tips for effective media coverage.

Each year, companies big and small will spend many billions of dollars to encourage us to buy their goods or services.

Despite reports to the contrary, print advertising is alive and well, perhaps better than ever. You might be surprised to learn just how powerful the print medium is in today's advertising world.

"When I returned home from Iraq, I felt like pulling out my hair. It was difficult, not having any direction for the first time in my life! As I started to explore my opportunities, I began to feel like a kid in the world's largest and most well stocked candy store!"

Tom knew he wanted to work in sports from the very beginning, and his dedication and charisma got him noticed first in sports retail then as an intern with two professional teams. Now, he regularly works 16-hour days with the San Jose Sharks, but he wouldn't have it any other way.

Nadira Hira works as a writer for Fortune Magazine, where she has found her voice commenting on the foibles and charms of her contemporaries in Generation Y. Like the young professionals she writes about, she has demanded the best of both worlds "stability and excitement" from her career.

Who better than a marketer to understand the best angle for selling a career change?

Marketers, especially marketers to young people, have to be street smart. They need to spend time on the streets where young consumers live, work, play and shop. They should see for themselves what young people are wearing, where they like to shop, and how they move as they walk, sit, even lie down.

Discussions and debates on the viability, necessity, and effectiveness of conversational aka social media marketing continue to roar across the Social Web.

What makes a good ad? It's a question that's been grunted over since the first hieroglyph got etched onto a cave wall making cavemen aware of the "half-off" boulder sale nearby.

Viral marketing is an emerging yet vastly popular technique. But what is it exactly? And how do you incorporate it into your strategy?

The first commercial in the United States was broadcast on July 1, 1941, just before a Brooklyn Dodgers-Philadelphia Phillies baseball game.

You need to get the word out about your products but your economic resources are limited. That was often the dilemma that faced Walt Disney. Often burdened with heavy debt, he found many creative ways to let the public in on what he was doing. His innovative marketing ideas could be used by businesses seeking publicity today.

When I first started in this business almost 18 years ago, if I could convince an employer that I had a creative flair, coupled with a love for numbers and I was detailed-oriented, I had a high probability of getting a media job. Not much has changed and everything has changed.

Everyone loves to hate the advertising industry.

Learn how Coca-Cola became one of the world's most well known and powerful brands.

So in working with 'creatives,' I feel it's imperative to be one yourself - talk the talk, walk the walk. Try to understand their perspective. Participate in the process.

A list of books and periodicals to help you better understand the whirlwind world of marketing.

Looking for the right interactive agency job? I have two words for you: Hip Matters.

Ben and Jerry's Ice Cream is one of the most popular and recognizable ice creams in the country, but their success wasn't instantaneous. This article details the steps Ben and Jerry's took to ensure customer loyalty and brand attachment on their way to the top.

It's new, it changes constantly, it's all about creativity, and it touches everyone's life every day.

The first step of any successful product creation, and often the step forgotten and minimized, is the step of creating a well thought out Product Definition Blueprint.

Marketing and public relations agencies offer plenty of opportunities for recent graduates interested in learning the business. But that isn't the only way to launch a career.

The online video industry is exploding with opportunity right now. For advertisers, content producers, consumers and, yes, even jobseekers. But you should be aware of a few trends that are emerging and being discussed within the broadband video industry. Your point of view can have a dramatic impact on where you look for jobs in the online video space.

Just like we learned the multiplication tables through repetition, the more a consumer is exposed to an ad, the more likely they are to recall the product. Wayne Davies explores this concept in-depth.

Teresa always thought she wanted to be an English teacher...until her final year of college. Left with only a few months to add a new major and break into a new field, she now loves her media-relations job for a national cancer center.

Check out a sample Marketing resume.

Marketers fail because they try to do to too much and lose focus. The raison d'etre for marketing is to grow the business. It is the prime directive. Any CMO or any marketer who doesn't address this first and foremost deserves to be fired.

Some call them "tag lines"; others refer to them as "catch lines" or "tie-in-slogans." Whatever the words used to refer to them, they are perhaps the most important part of your promotional writing.

The first episode of the 2005 fall season of The Apprentice with Martha Stewart illuminated plenty of marketing lessons you can learn from.

Want to create print ads that get results? Below are three keys to get you started.

Check out the four most common career paths within marketing.

The big shift -- how companies are transforming marketing into an online experience that operates at light speed.

Think of every creatively brilliant person you've ever known: artists, musicians, writers, inventors... The majority of them are a little on the eccentric side, aren't they? Even the outwardly normal ones. Deep down, they're ragingly, droolingly insane...